Background

Gloria Jean’s Coffee, with its more than 1,000 locations around the world, is eager to find out how to connect a world-renowned brand with a country famous for its tea shop culture.

 
 
 
 
 
 
 

Strategy

One thing that doesn’t change no matter you are sipping hot tea or a cup of cappuccino is the intent to socialize, enjoy quality time and connect with friends and family. Revo positioned Gloria Jean’s Coffee as the go-to socializing place and engaged online with the brands’ target customers including couples, gym-goers and young professionals who want a good deal.

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