Social Media Strategy
Connecting international brand with local audience
Gloria Jean’s Coffee, with its more than 1,000 locations around the world, is eager to find out how to connect a world-renowned brand with a country famous for its tea shop culture.
One thing that doesn’t change no matter you are sipping hot tea or a cup of cappuccino is the intent to socialize, enjoy quality time and connect with friends and family. Revo positioned Gloria Jean’s Coffee as the go-to socializing place and engaged online with the brands’ target customers including couples, gym-goers and young professionals who want a good deal.